<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Arsenal]]></title><description><![CDATA[Arsenal]]></description><link>https://www.arsenalmarketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 14 Oct 2026 18:18:43 GMT</lastBuildDate><atom:link href="https://www.arsenalmarketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What’s Actually in Your Marketing]]></title><description><![CDATA[Most businesses have more marketing than they think they do.]]></description><link>https://www.arsenalmarketing.com/post/whats-actually-in-your-marketing</link><guid isPermaLink="false">9da6730a-b673-496b-8013-5829bd4c09e7</guid><pubDate>Thu, 01 Oct 2026 21:00:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a64899_a5cddbe1d255490b8e94f8934b109208~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Grant Davis</dc:creator></item><item><title><![CDATA[You Probably Don’t Need More Marketing. You Need Better Marketing Management.]]></title><description><![CDATA[There’s a familiar moment inside growing businesses when someone decides the company needs more marketing.]]></description><link>https://www.arsenalmarketing.com/post/you-probably-dont-need-more-marketing</link><guid isPermaLink="false">1398ed6a-ec6b-4a32-b878-46ff0f5db636</guid><pubDate>Thu, 01 Oct 2026 20:58:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a64899_f3fca8c13e33461bb5420173a3e8cd74~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Grant Davis</dc:creator></item><item><title><![CDATA[The Marketing Channel Isn’t the Strategy]]></title><description><![CDATA[Ask a business about its marketing strategy and there’s a decent chance the answer will sound something like this: “We’re focusing on Google Ads.” Or social media. Or SEO. Or email. Or trade shows. Or radio.]]></description><link>https://www.arsenalmarketing.com/post/the-marketing-channel-isnt-the-strategy</link><guid isPermaLink="false">4f5afd2f-9a10-42c0-b58e-e12b974eed25</guid><pubDate>Thu, 01 Oct 2026 20:55:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a64899_b86c3b052ca6430997f53e80be60ba70~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Grant Davis</dc:creator></item><item><title><![CDATA[Stop Measuring Marketing by Leads Alone]]></title><description><![CDATA[The campaign generated 87 leads.]]></description><link>https://www.arsenalmarketing.com/post/stop-measuring-marketing-by-leads-alone</link><guid isPermaLink="false">2f4aee83-7ae2-4509-a261-d8aceb3240ca</guid><pubDate>Thu, 01 Oct 2026 20:53:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a64899_00351506c9a44fb891e56584adf2d1c5~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Grant Davis</dc:creator></item><item><title><![CDATA[Trade Shows Aren’t Dead. Bad Trade Show Strategy Is.]]></title><description><![CDATA[The booth looks great.]]></description><link>https://www.arsenalmarketing.com/post/trade-shows-arent-dead</link><guid isPermaLink="false">d4b6d95e-6d63-43c4-b75a-1f136a75b156</guid><pubDate>Thu, 01 Oct 2026 20:50:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a64899_d36e3c68d7ab46f7a9c4519630954af3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Grant Davis</dc:creator></item><item><title><![CDATA[Your Marketing Tech Stack Should Make Your Business Simpler, Not Busier]]></title><description><![CDATA[There’s a point in the growth of a business when the marketing technology starts reproducing.]]></description><link>https://www.arsenalmarketing.com/post/your-marketing-tech-stack-should-make-your-business-simpler-not-busier</link><guid isPermaLink="false">8daf32d3-02a0-4bdf-854f-bda1ad90ba71</guid><pubDate>Thu, 01 Oct 2026 20:45:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a64899_5916b312f8e441a5aa6be13c0a4488d9~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Grant Davis</dc:creator></item></channel></rss>