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Welcome To
Lesson 1 In Your
12 Lesson Online Training Program
"Creating A
Life
Changing Income!"
Copyright© 2008 Arsenal Marketing.
All Rights Reserved.
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5
FREE RESOURCES
To Get Your Website
Built, Online And
Profiting In
4 Easy Steps...
Introduction
Before we
get started, please indulge me for
just a moment and allow me to offer
you my perceptions about your
thoughts, your attitudes and the
many opportunities that await you
online. Granted I don't know you
personally, but I’d like to make a
few points clear since they apply to
so many folks just starting out in
business... online or offline.
If you
search the business world looking
for successful entrepreneurs, I
guarantee you one thing. No
successful person will allow any
small hurdles or roadblocks to get
in their way of fulfilling their
dreams of success. If you're
REALLY SERIOUS about finally
making money online, then you can't
let the "little things" get in your
way. You can't let any hurdles in
your path prevent you from moving
forward!
Sometimes
the most prudent thing to do is to
take action even when you do not
have all the facts...!
Just getting
started is your best course of
action. Pick a target and shoot! If
you miss the target, you move on to
the next one.
I guarantee
you one thing: doing nothing will
get you one thing: NOTHING.
Taking
action toward what you want will
always win... even if you start
wrong, it's better than sitting
still.
As you move
toward something, you create 'course
corrections', refine your strategy,
and learn from your mistakes but YOU
KEEP ON MOVING.
Each and
every day online, you're going to
come up against another obstacle. It
may be small - it may be big.
Everyone in business has obstacles
to overcome. I personally face
obstacles online EVERYDAY! That's
just the way business is... the road
isn't always smooth or easy. There
will always be some distractions as
well.
Those that
succeed in business don't allow
anything to stop them from moving
forward toward their goals. Each day
you’ll gain more and more momentum
and those daily obstacles ultimately
become easier and easier to
overcome.
Why? Not
because it actually gets any
easier.... It just becomes a part of
your everyday business plan.
Successful people are on a mission
and they let nothing stop them from
completing their mission.
If they’re
unsure about how to do something
that needs to get done, they LEARN
HOW to do it...
If they’re
unsure about how to use a program
essential to running their business,
they study and learn it until they
do know how...
At times,
they may even hire someone to do
certain tasks that they feel they
need specific help with, but they
continually educate themselves and
use all the available resources in
their arsenal to overcome anything
that tries to sway them from their
focused path - a path that
ultimately leads to success!
My point is
this. If you aren't really, really
committed to succeeding - if you're
going to allow a few small hurdles
or any necessary "learning curves"
in business stop you from taking a
new direction in life, a brighter,
wealthier future, then to be
perfectly honest with you, I don't
know if this information will help
you.
Succeeding
in your own business will be the
hardest yet most rewarding task
you’ll ever endure in your lifetime.
It needs to be taken very seriously!
It will make you think and think
again! And when you’re done
thinking, it’s time to brainstorm.
Then, guess what... time to think
again!
If you're
the type of person who isn't willing
to take a bit of responsibility for
yourself and learn some new skills
that may be outside of your "comfort
zone", or you're not willing to
accept some failures and learn from
them and move forward toward your
ultimate goal, then I probably can't
help you. (And I say that with
“mucho” respect for you and truly do
wish you all the luck and success in
any ventures you choose to pursue in
life).
But if you
are really committed to succeeding
and you are willing to take charge
and learn some new skills to develop
and strengthen your business then I
congratulate you!
What business are you really in?
When
considering starting a new business
or even expanding an existing
business by using a drop shipping
supplier, there is one very
important concept that you truly
need to understand.
This one
concept is so crucial to your
success that I’ve actually seen
entire businesses go from ZERO to
THOUSANDS a month in profits once
they REALLY understand this one
concept and implemented it into
their everyday business strategy.
What concept am I talking about?
Glad you asked :-)
Let me explain.
When selling
products and services online, you
are not in the sales business.
For example, if you sell "digital
cameras" - you are not in retail
camera sales.
If you sell "novelty telephones" -
you are not in novelty telephone
sales.
If you sell "stereo equipment" - you
are not in stereo equipment sales.
Now, you might be scratching your
head thinking “What the heck is he
talking about?”
Let me explain.
When selling
products and services online, you
are not in the sales business.
For example, if you sell "digital
cameras" - you are not in retail
camera sales.
If you sell "novelty telephones" -
you are not in novelty telephone
sales.
If you sell "stereo equipment" - you
are not in stereo equipment sales.
Now, you might be scratching your
head thinking “What the heck is he
talking about?”
Let me make this very clear...
When you’re selling merchandise
online, you’re in the
MARKETING business – plain
and simple! That’s worth repeating…
When you’re selling merchandise
online, you’re in the MARKETING
business!
You don’t own an online gift shop
that sells collectibles, but instead
you MARKET collectibles
online!
You don’t own an online clothing
store, you Market clothing
online!
That includes whatever products you
have drop shipped from your
suppliers. You’re in the business of
MARKETING those products -
PERIOD!
I just want you to imprint this
ideology into your brain. When
selling products online, you’re not
in the sales business – you’re in
the marketing business!
Overcoming Fear And Failures
Rest
assured, in business you will come
up against obstacles in your path.
You will come across times when you
don’t know exactly how to do
something. You will have hurdles to
jump. Don’t let that discourage you
from pursuing your dreams and
marketing your business. We all face
obstacles every day. You mission is
to overcome those obstacles and keep
your momentum moving forward.
Once you do overcome an obstacle, it
removes any barriers you self
imposed in your mind like “I can’t
do it” or “You need to have a
special skill to be successful” and
this will soon make you realize that
YOU CAN do it!
You’re no
different than anybody else. You
have everything you need right here
at your disposal to be totally
successful online. You just might
need some guidance to get you
started on the right track.
That’s what this first lesson will
do for you. Guide you and help you
to understand why certain strategies
and techniques are essential to your
success when marketing products
online, including drop shipping.
Are you ready to get started and
take on a few challenges?...
GOOD!
Let’s get started…
The 5 essential tools you’ll
ABSOLUTELY need to make money online:
If you truly
have made the commitment to yourself
to start making money online, there
are a few simple but very important
tasks you want to be able to do
YOURSELF in order to accomplish your
ultimate goal online which is – MAKE
MONEY.
Because you're still reading this
report, I know you're serious about
making that commitment to yourself
and your business.
Be
forewarned however... there are a
lot of "cookie cutter" solutions
heavily marketed online. A lot of
people try taking advantage of these
"tools or websites in a box". They
think these “all in one packages”
are going to allow them to skip any
learning curves and jump right into
a successful "pre-built" online
business - in the fast lane.
...WRONG!
Don't be
misled into believing that! Below is
a list of the most important - yet
basic -things you'll absolutely need
to have and learn - no questions
asked - and I will be providing you
all the tools you’ll need to
accomplish and learn the skills
necessary to succeed.
Understand this one final point
before we dive into your lesson...
"If you're going to be successful
online you need to start taking
responsibility for yourself! You
need to make your online business a
success! You can't and won't fail!
REMEMBER! Don't let any "technical
hurdles" keep you from achieving
your goals. Jump those hurdles as
fast as you can.
Now,
let's move along and get you started
in building a "profit producing"
website...
1. You need to
have YOUR OWN Domain name.
It doesn't
really matter what the domain name
is but you need to have one (at
least one!) to start making good
money online.
The good
news...I've seen recent promotions
on new domain name registrations for
as little as $4.99 a year through
http://www.godaddy.com
Another place you might want to look
into is
http://www.register.com
A great
service but a little more expensive.
Don't do anything yet... We're going
to talk more about this a bit later
on...But know that you will need –
WANT - to get your own domain name.
2. You need to
be able to design a simple website
and understand how to upload your
products and any web pages (or any
changes to existing pages, etc.) to
the Internet on your own!
This is
really important. If you don't know
how to do this already... you
will LEARN in this lesson!
You can't rely on someone else to do
it for you... and you really need to
know how for your own sake.
To be perfectly honest it's a very
simple task once you know how,
especially with all the new
"designer challenged" user friendly
software available on the market
today – many free.
I know that some of you will panic
when you imagine the thought of
having to design a web page on your
own. Don't start biting your
fingernails and worrying! It really
is simple. I really can’t stress
enough the importance of learning
these skills yourself. And that’s
what this lesson is mainly going to
cover.
If you don’t
want to learn right now, at least
promise yourself you WILL LEARN in
the near future...
Again, we’re
going to cover this subject in more
detail in this lesson.
Plus I'll show you how to get all
the tools and software you'll need
FREE. Your job will only be
to familiarize yourself with using
them. You’re going to be able to
design a “kick butt” site in no
time!
3. You need to
have a shopping cart.
Yes, you can
use the PayPal cart if need be, but
we’re going to go over another
option that’s both FREE and much
more advanced allowing you to
customize your cart as needed.
4. You need to
have an autoresponder service setup.
Whether you
already have an existing mailing
list or not, you will need to setup
an autoresponder service and start
collecting customer's email
addresses.
This is the most important tool of
all!
By the end of this lesson you'll
know just what you need, how to use
it, and where to get it. You can
download, learn from and use
whatever tools you want from my
recommendations to accomplish
everything listed above. It'll be
fun and easy! You'll see....
Well there you have it. That wasn't
so bad... was it? Just to recap:
• You'll
need a domain name
• You’ll
need to know how to design a simple
website
• You’ll
need to setup a shopping cart
• You’ll
need to have a list service
(autoresponder) setup to collect
email addresses and follow up with
your customers
• You’ll
need quality products and/or
services to sell to your customers
And again...
don't panic if you’re not sure how
to do any of these things yet... the
GOOD NEWS IS - YOU CAN LEARN EASILY
AND AFFORDABLY from this lesson!
And once you
do learn, you’ll be leaps and bounds
ahead of your competition and well
on your way to making sales online.
The
reason I strongly recommend learning
to design your own website is really
two fold:
1. Versatility
As your
business grows and you begin to
build a larger, more responsive
customer base, you’re going to want
to evolve and grow as well to
accommodate your needs and the needs
of your customers. By learning
how to add your own products, change
page designs, add “capture and lead
generation” forms, etc., you’ll be
in total control. Once you
have control, your possibilities are
endless.
When you use a hosting service that
provides a pre-built website, the
amount of customization you can do
to your site will usually be very
limited. You need to be your own
webmaster and take control of your
online business to truly be
successful.
2. Multiple
Streams Of Net Income
Understand
that in order to really see a large
return on your investment (your
time) you don’t want to limit
yourself to ONLY the sale of
physical goods - albeit drop
shipped or not.
Yes, you will make a very nice
profit on the products you sell and
have drop shipped (and this will be
one of the keys to your success) but
you really want to focus on
dominating an entire “niche” by
using every part of your website as
a selling tool (and we'll cover some
of these issues in future lessons)
Let me just close this section with
this thought...
The most important tool for your
success online is going to be your
website. No if’s and’s or but’s.
Yes, you can sell exclusively on the
online auctions, or perhaps you’re
primarily interested in mail order
campaigns in traditional
publications. They are all great
income sources. But bottom line is
this...
You need
a website to be successful online!
Your website
will be your primary money
generating tool. You will use your
site to capture email addresses and
follow up with your customers... And
once you begin to build a large
database of customers, this is when
you’ll really see the big bucks
rolling in.
Building Your Website From Scratch
Okay. Let’s jump right in and get
your site setup correctly. The first
thing you’ll want to do is download
some software that will make this
task a simple one.
I highly recommend you download
Web
Builder Pro. This is a free web
builder program that will allow you
to accomplish many web building
tasks just as easily as if you
purchased some of the more
sophisticated software programs
available online today such as
Microsoft Front Page or Macromedia
Dreamweaver.
You can
download your free copy of
Web
Builder Pro Here. This software
is free to use during the trial
period ,
but once you’ve built your website
using this software, you’ll need to
purchase a license for commercial
use at $24.95 (at the time of this
writing). This is a real
bargain… believe me – and probably
one of the best investments you’ll
make if you’re on a tight budget.
Once you
have the software (and FREE add-on
templates) downloaded, take some
time to read over the help files and
familiarize yourself with the
program. The best feature of the
software is the fact that it is a
WYSIWYG (what you see is what you
get) editor which means you do
not need any programming skills or
knowledge of HTML. It’s a simple and
effective program to use at a very
reasonable cost and there’s no need
to purchase it until you’ve already
decided whether or not you like it
and want to use it to administer
your website.
Free Graphics Editing Software And
PC Videos
Here’s a
special gift that I usually wouldn’t
just “give” away. In the past I’ve
charged $17 for this information
alone,
but it’s yours free just for
enrolling in this e-course.
You
Can Grab
Your Free Videos Here
Let me tell
you a little bit about this
download. First of all, this is a
Video Ebook which was created by
Louis Allport.
In this
video series, Louis will explain to
you where to download your Free
Graphics Editing Program. In
addition, this ebook comes in the
form of eleven “newbie” coaching
videos totaling over ninety-eight
minutes.
If you’ve
been struggling on how to make your
site look professional by adding and
editing graphics, creating just the
right logo for your business, or
just simply editing images to the
right size and shape, this video
series will help you get started on
the right track.
And that’s
not all...
Once you’ve
downloaded this video ebook, you’re
also given full master resale rights
to the product. That means you can:
• sell from
your own website
• offer it
in a membership site (if you have
one)
• you can
sell it on ebay
• you can
put it on a CD and sell it
• you can
even GIVE IT AWAY just
like I have done for you!
And you’ll
also get the ready made marketing
materials and website to sell this
product from.
The choice
is yours! I know you’ll find the
videos not only informative but also
a great resource.
You
Can Grab
Your Free Videos Here
So let’s
recap a bit about what you should be
thinking about right now. Basically,
you’ve downloaded your free copy of
Web
Builder Pro.
Plus, you’ve
downloaded your video series which
will provide you with your free
graphics editing software so you can
start designing a website that is
not only professional looking but
also easily maintained.
So, what’s
next...
Free Shopping Cart With Built-In
Affiliate Program
You need a
reliable and affordable shopping
cart that can accept orders from
your customers.
Well let’s grab your
free shopping cart that will
undoubtedly fulfill all your ecommerce
needs (and then some). There’s only one
shopping cart in particular that I
highly recommend for anyone looking
to add the functionality and
security that usually only comes
with the most advanced shopping cart
systems.
Your free
shopping cart is available from
Mal’s
E-commerce.
Mal’s cart
offers all the features you need to
start selling goods and services
from your website including
calculating tax, shipping and
handling, discounts and vouchers.
Included with the cart is a Free
Affiliate Program to help
you promote you website.
There is
also a Premium upgrade available
which adds features which are
designed primarily for busy
merchants, for example: automated
card processing, batch download of
orders, direct access to UPS and
USPS rates calculators, plus a
little bit more influence over the
look of the cart. But if you’re just
getting started, the free version is
more than you’ll ever need.
Important:
You can switch the status of your
shopping cart account between free
and Premium any time you wish and
without making any changes to your
website.
Your cart is
completely advertisement free except
for a small logo in the footer of
every page in the cart. If you have
a Premium account you can even get
rid of that too!
To learn
more and signup for your free
shopping cart, go to
Mal’s
E-commerce now and
setup your account today!
Be sure to
also setup the mTracker affiliate
program for your cart. It’s a great
addition and also FREE!
Free
Autoresponder Service
The most
important aspect of your business is
going to be your ability to grab
the email addresses of as many
website visitors as you possibly
can.
There have
been hundreds of books and courses
written just on this one crucial
element of your business alone and
its well beyond the scope of this
lesson (but we'll discuss this more
in future lessons).
For now,
it’s simply imperative for you to
know and understand that you need to
setup an autoresponder service and
collect as many email addresses as
you can so you can follow up with
your website visitors.
There’s a
free autoresponder service that you
can use immediately called
AutoBot.
I haven’t used it personally, but I
will say that I’ve read some great
reviews about the service.
If you’re
looking for a paid service (usually
under $20 a month) I highly
recommend
Aweber or
GetResponse.
If you can afford it, I highly
recommend using one of the Paid
Services above. I personally
use
Aweber
(even to deliver this e-course) and
I can't say enough good things about
their service. I've been using
their service for years without
issue! Building your email
list is imperative to your success
and I don't recommend using a FREE
service unless you're just starting
out online and would like to get
your feet wet before diving in head
first.
The
important thing is that you
have some type of an autoresponder service setup
and collecting email addresses
as
soon as possible.
Now, all
you need is to add some products to
your website and you’re ready to
make some sales.
That’s all
there is to it.
Here’s a brief recap
of everything you’ll need to get
your site up and profiting in no
time:
1. Register
a domain name at
http://www.godaddy.com
2. Download
your free
Web
Builder Pro Software
3. Download
your
Free Video Ebook which includes
a free graphics editing program and
resale rights
4. Setup
your
Free Autoresponder Account
In my humble opinion, it's very easy
to make a full time living online.
The techniques that need to be
followed are so simple to adopt that
a 12 year old could do it.
But remember
when setting up your website that
you want to follow specific keys
that will attract visitors, build
your email list, and allow you
unlimited profits.
Let's take a
look at one of my "retired" websites
so you'll have a good example of how
things should be done to insure you
make the sale!
My $60,000 A
Year Online "Pet Shop"
Before the
Internet was even beginning to
become so popular, I owned several
websites related to Dogs and Cats.
One site in particular was a site
related to dog training.
Now the site
wasn't about every aspect of
training your dog. It was a
"Laser-Targeted" website that dealt
with the issue of housebreaking a
new puppy.
This one
site raked in just over $60,000 in
one year from a simple 6 or 7 page
site...
... More
importantly though was how I made
that money from the site...
I found a
reputable drop ship supplier for pet
related products and gifts, but I
knew that if I were to put up a site
that was an "e-store" just selling
pet gifts I wouldn't make much
money. I wouldn't make any money
selling these items on eBay either.
I needed to be clever...
So what I
did was I created a simple site that
was ONLY geared towards
housebreaking a new puppy. A "highly
targeted niche" that would have
little competition in the search
engines.
Then I setup
my website with ONE PRIMARY FOCUS.
Get everyone who visited the site to
give me their email address. How did
I get their email? Simple... I
offered a free downloadable report
titled:
"6 Simple
And Effective Ways To Housebreak
Your New Puppy In 7 Days Or Less"
This report
was prominently displayed on the
main page (capture page) of my site
with nothing else! There were no
links to anything. You landed on my
site and either downloaded the
report or you didn't. If you did
decide to enter your email and
download the report, you were then
redirected into the website.
This report
was downloaded thousands upon
thousands of times by visitors to my
website. More importantly, I built a
database of targeted email addresses
that allowed me to follow up with
and "back-end" products to my list
on a consistent basis.
I knew
everyone who downloaded the report
just got a new puppy. That made it
simple to create highly effective
email copy. So I provided GREAT
content in my follow up emails, plus
I continuously offered affiliate
product endorsements for other
products that generated incredible
affiliate commissions for me.
I only had
one small text link on the site to
the product catalog that simply read
"Visit My Gift Shop", and this link
wasn't even available to anyone
unless they'd already given me their
email address.
This "gift
shop" link took a visitor directly
to a small online gift shop where I
sold some unique pet products and
also my coveted "Pet Memorials" for
a nice additional income.
I also had a
"ghost writer" write an entire 84
page book for me on "Your Puppy's
Health and Well Being". I paid the
ghost writer $150 to write the
entire book and sold over 1200
copies of it for $10 each.
Here's the
rounded off numbers from that site:
• Affiliate
Sales = $29,000
• Book Sales
= $12,000
• Product
Sales = $19,000
I made over
$1000.00 per week from this little 7
page website and didn't have to ship
one product or warehouse and goods.
Do you see
the point I'm trying to make here?
If I had a full blown web store that
offered everything from dog bowls to
cat nip and everything in between,
and I didn't only focus on capturing
email addresses, my business would
have died a quick death....
GUARANTEED!
Folks
aren't looking to get online and go
shopping. They are looking for
INFORMATION!
Let me say
that again...
Folks
browsing the web are looking for
INFORMATION!
And it's
your job to provide them with this
information. You can sell them
"STUFF" later! You first need to
build a relationship with them.
Then, when you send an email to them
they will be what is known as a
"Highly Responsive" customer and
they'll whip out their credit card
and eagerly give you their money!
That's how
you make sales and LOTS of money
online!
You need to
learn to build relationships with
your website visitors and combine
that with the "INCREDIBLE" power of
email marketing to sell products and
services to your customers on the
"back-end".
That's also
when your drop shipping sales will
flourish!
Best of
all... the information you provide
could be on any subject - ANYTHING -
as long as it relates to your target
audience... Sales will follow!
What's Coming Up In Lesson 2...
3 Surefire Methods
to gain immediate
and highly responsive
traffic to any
website on a
ZERO budget...
You're going
to find the information in Lesson
two
a "priceless" asset in getting FREE traffic to your
website without breaking the bank!
Plus, we're
going to start building our
"fictitious" website using many of
the tools we've discovered in this
lesson...
So start
familiarizing yourself with
everything we talked about because
in our next lesson we going to start
putting all of the pieces of the
puzzle together - ONE-BY-ONE!.
By the time
you're finished with this 12 lesson
course, you're going to have your
own incredible website online....
BUT NOT JUST ANY
WEBSITE - A SITE THAT SELLS!
See you at
the top,
Joe Justin
Joe Justin
P.S.
I'd Love to hear your comments or
any feedback about this course.
Please send me your comments to
Joe@arsenalmarketing.com
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